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Our Story

Thank you for taking the time to visit our website.

Our philosophy is simple yet profound: “To create something exceptional, we must understand the needs of the client and then work together to align vision with functionality!”

My name is Malcolm Rosewall, and I am the co-founder of Loom & Hide. As we are an owner-run business, we make every effort to chat with every client.

We started our journey in high-end fashion but, seemingly by design, we gravitated over to luxury home furnishings where we discovered our true passion. As with fashion, we quickly learned that people follow trends and have their own unique interpretations of style, comfort and functionality.

With each of us having over 22 years of industry experience in retail, wholesale and import/export and passion for luxury home furnishings, we created our proudly South African Loom & Hide Retail brand to meet the growing demand for high-quality, uniquely designed sofas. Not just any sofas, but sofas that will last a lifetime, sofas that are made with care and have a solid frame underneath the beautiful exterior. We deliver just that!

We know that choosing the centerpiece for your living space is very personal, so we make it our mission to meet our clients to discuss their specific needs and wants. Our mission is to give each client a wonderful experience by offering a personalised service and of course, a beautiful sofa. Our genuine love of speaking to people, and our passion for quality furniture, inspires our innovative designs and allows us to deliver not only comfort and style but also craftsmanship that lasts.

We’d love for you to join us on this journey.

If you have any questions or would like more information, please don’t hesitate to reach out. Our E-mail, whatsapp number and contact number is available on the website.

Craftmanship

Our sofas are a testament to meticulous craftsmanship. We combine traditional techniques with modern innovations to create pieces that are not only stylish but also built to last. Every stitch, every seam, and every detail is executed with precision and care by our skilled artisans. We believe that true quality comes from a dedication to the craft and an unwavering commitment to excellence.

Customer Experience

At Loom & Hide, we believe in building lasting relationships with our customers. Our process begins with understanding your needs and preferences, and we guide you through every step of creating your perfect sofa. We believe in genuine customer service, where every interaction is personalized and every need is addressed with care. Your trust is important to us, and we strive to exceed your expectations at every turn.

Customization

We understand that every customer is unique, and so are their needs. That’s why we offer a range of customization options, from fabric and color to cushioning and frame styles. We spend a lot of time researching the best materials and methods to ensure that our sofas are as comfortable as they are beautiful. Your satisfaction and input are paramount as we tailor each piece to reflect your personal style and comfort needs.

Innovation

Innovation drives us forward. We continuously explore new techniques and technologies to enhance our designs and manufacturing processes. Our use of cutting-edge 3D design technology allows us to visualize and perfect each piece before it is crafted, ensuring that the final product is nothing short of exceptional. We believe that innovation and tradition can coexist, leading to furniture that is both timeless and contemporary.

LOOM & HIDE

Redefining comfort & quality sofas

Our mission is to craft sofas that stand as testaments to timeless design and unparalleled comfort. We aim to revive the essence of true quality and authentic customer service in an industry often dominated by mass production. At Loom & Hide, we don’t just make sofas; we create experiences, memories, and the perfect centerpiece for your home. Welcome to a world where your needs and our craftsmanship come together to create something truly exceptional.